So just exactly how does it feel to be in a highly regulated industry which is constantly under attack from both the media and dis-informative insiders? I don't recall too many real estate agents sticking up for the mortgage industry over the past few months - in fact, I believe all of the ones I have heard supporting are here on Active Rain. The media sure has been hot on the trail of the Entire Mortgage Industry - baby, bathwater AND tub!
I guess Leslie Stahl's piece on the "sacrosanct 6% commission" could be compared to Clark Howard's continual bashing of mortgage brokers ... until I heard he had to swallow years of crow when the report came out last Summer that brokers, on average, cost less to the borrower than going directly to the national lender or the bank. (I never listen to him, he's not even a journalist, only a cheap tickets kind of travel agent who just happened to get a radio show).
The real estate industry has it's insiders who are going to attack just like the mortgage industry does. I wonder, do discount brokerages defend their clients as veraciously as established full-service brokerages when there is a problem? I really don't know the answer. What happens when an issue arises prior to or post closing that is the fault of the listing agency? How do they react? I'll have to research that a bit.
In the mortgage broker industry we all know there is at least one loudmouth little Texan who has convinced thousands that he is giving them something for nothing - of course the public loves it because he throws the rest of the industry under the bus. I love it too because as another big radio, television and print advertiser I receive a lot of calls asking if we can do the same. "Do it? Of course! Anyone can do it - their is no special secret or trick. In fact, I can do it and beat the pricing and not lie to you about what's happening. There ARE closing costs and you WILL pay them - albeit over a period of time and if you are keeping this loan less than about 40 months (or whatever) it will make sense!"
I have a very dear long time friend who operates a franchise of one of the large discount brokerages. I can tell from speaking with her that, for the most part, just like the little nervous motion bald mortgage broker, they are doing okay but they are not likely to destroy or even take over the market.
Just like people still go to the bank for mortgages (the old traditional way) even though the bank may actually BE a BROKER and not a LENDER it's still the traditional way where people feel "safer" people will always continue to go to the local real estate broker who is there to "hold their hand" and do all the work.
As for the report about commissions I can tell you in the thousands and thousands of deals I've funded over the years I can definitely say that every deal does not have six (6) percent sales commission. I have and still do see everything from 2% to 10% depending on the deal. Usually it's less than 6% and even when it comes in with 6% I have seen agents take less just to make the deal work.
And the lady who said she only worked 5 hours and made $12k commission? Great job! You did well! If you can sell my home in 30 days and do only one hour of work I'll give you $30,000!!! In fact, I don't even care if you do anything more than put a sign in the front yard and list it in the local listing services as long as it sells fast and for something close to my price!
But I bet most agents, at least those I know, work with and care about, may work only 5 hours to sell their listing but let them get a buyer. A first time buyer. A first time investor. Let them get a listing on a distressed property. Oh, and what about their insurance? Their continuing education? Their auto and travel expenses? Their broker split, their advertising costs and their cell phone bill?
The media is not honest. The media does not report the truth. The media is NEVER unbiased (even though my friend swears NPR reporters are required to be). The media ALWAYS has an angle: if it bleeds it leads. When Americans get their heads back out of accepting news as unbiased fact and start doing a little self-study they'll see they have been misled by the talking heads. It gets back to personal responsibility. I believe I have blogged on here that I always negotiate with the listing agent on how I want to pay and they always counter and we agree.
Try it sometime for yourself! Be reasonable in your expectations and demands and LEARN HOW TO DO BUSINESS INSTEAD OF LISTENING TO JOURNALISTS WHO ARE ONLY and I MEAN ONLY trying to get better ratings which means better pay and longer work for them! It's ALL about THEM not YOU. They are not on TV or the RADIO to protect YOU. They love a good story and they'll make it bleed to make it lead. Don't get bloody with them.
Now can I have some coffee?
Ken Cook - Georgia - FHA, USDA, VA and Conventional Home Loans (678) 439-8683

Of course I know one simply cannot make a one time statement and then have everyone on the face of the planet automatically know what you said but there is one particular statement which stands out from the crowd, always costs the broker/lender/loan officer a ton of time wasted and is uttered at the beginning of every loan.
sale that the approval cannot be revoked! It's the same as quitting your job, buying a new car or getting a divorce during the period between the time you get the approval and the time of the closing.